Diagnose which trust dimension is broken before trying to repair
Name the specific trust assessment that failed — then address that one, not trust in general.
Why it works
When trust breaks down, the instinct is to apologize for "not being trustworthy" — a global statement that addresses none of the four dimensions precisely. Feltman’s insight is that each dimension fails for different reasons and requires different repair. Sincerity failures require honesty correction; reliability failures require behavioral follow-through; competence failures require capability building or role clarification; care failures require visible alignment of interests. Generic trust repair misses the specific lever.
How to do it
- When trust feels damaged, ask: "Which of the four dimensions is the real problem — sincerity, reliability, competence, or care?"
- If you are not sure, ask the other person directly: "What specifically did I do or not do that affected your trust in me?"
- Match your repair attempt to the dimension: a commitment (reliability), an honest statement (sincerity), a demonstration of skill (competence), or a visible action in their interest (care).
- Don’t offer all four apologies for all four dimensions — specificity signals that you actually understand what happened.
Evidence
Trust repair research consistently finds that targeted repair attempts (addressing the specific violation) outperform general apologies; the effectiveness of the Feltman framework’s dimensional approach is consistent with this finding. Kim and colleagues show the repair move must match the violation type — apology restores competence-based trust while denial better restores integrity-based trust — direct evidence that diagnosing which dimension broke changes what actually works. (mechanistic)
Feltman’s four-dimension model is a practitioner framework; trust repair research uses different taxonomies. The directional finding (specific outperforms general) is well supported, but exact dimension labels are Feltman’s.
Sources
- Kim, Dirks & Cooper (2009), repairing trust through specific versus general apologies, Journal of Applied Psychology
- Kim, P. H., Ferrin, D. L., Cooper, C. D., & Dirks, K. T. (2004). Removing the shadow of suspicion: The effects of apology versus denial for repairing competence- versus integrity-based trust violations. Journal of Applied Psychology, 89(1), 104–118.
- Kim, P. H., Dirks, K. T., & Cooper, C. D. (2009). The repair of trust: A dynamic bilateral perspective and multilevel conceptualization. Academy of Management Review, 34(3), 401–422.
Common mistake
Repairing the wrong dimension — offering to try harder (reliability repair) when the actual problem is that the other person doesn’t believe you care about their interests (care failure).
Practice this with IX Coach
More practices for The Trust Triangle
- Build sincerity by saying only what you mean
Only make commitments and assertions you actually believe — and retract the ones you don’t.
- Build reliability by making smaller, keepable promises
Under-promise consistently, then exceed rather than over-promise and fall short.
- Be transparent about your competence limits
Name what you can do, what you can’t, and what you’ll need to learn — before you are found out.
- Demonstrate care through visible acts in the other person’s interest
Show that your interests and theirs are genuinely aligned — not only when it’s convenient.
- Extend trust deliberately to invite it
Trust others first, in bounded ways, before they have earned every dimension — it is how trust is built.
- Have explicit trust conversations when trust is at stake
Name the trust issue directly rather than managing it indirectly.
Related concepts
- The Trust Equation, Made Practical
The four trust levers and why self-orientation is the denominator that matters most
- Radical Candor, Made Practical
The 2x2, the mechanisms behind real candor, and an honest read on the evidence
- Crucial Conversations, Made Practical
Safety, mutual purpose, STATE, and the stories that drive us
- Nonviolent Communication (NVC), Made Practical
The four components, the mechanisms behind them, and an honest read on the evidence